About the Course

MBA in Applied Advertising Management combines business management principles with creative advertising practices. The program emphasizes strategic brand communication, digital campaign planning, consumer psychology, and performance analytics.

Students gain hands-on experience through live projects, internships, ad campaign development, and case studies from leading brands.

📚 Course Duration:

• 2 Years (4 Semesters)

🎓 Eligibility:

• Bachelor’s Degree in any discipline
• Minimum 50% marks (as per university norms)
• Entrance exams: CAT / MAT / CMAT / University-level exams (varies by institution)

📖 Core Subjects

• Advertising Management
• Brand Management
• Consumer Behavior
• Digital Marketing & Social Media Strategy
• Media Planning & Buying
• Marketing Analytics
• Creative Strategy & Copywriting
• Integrated Marketing Communication (IMC)
• Public Relations & Corporate Communication
• Marketing Research

🛠 Practical Exposure

• Live advertising campaign projects
• Internship in advertising agencies
• Social media marketing simulations
• Brand case study analysis
• Research project / Dissertation

🎯 Skills Developed

• Strategic brand positioning
• Creative thinking & campaign design
• Market research & data interpretation
• Digital marketing expertise
• Communication & presentation skills
• Media planning & budgeting