The Online Bachelor of Business Administration (BBA) in Digital Marketing & E-Commerce is a three-year undergraduate program that blends core business management principles with modern digital marketing and e-commerce practices. The program equips students with skills to promote, sell, and manage products and services through digital channels.

The curriculum covers digital marketing fundamentals, SEO & SEM, social media marketing, content marketing, e-commerce platforms, online retail management, payment systems, customer relationship management (CRM), data analytics, and entrepreneurship. Delivered through an online mode, the program includes live and recorded lectures, digital learning materials, case studies, assignments, and online examinations, allowing learners to study anytime and anywhere.

This program is ideal for students aspiring to build careers in digital marketing, e-commerce operations, online retail, startups, and technology-driven business environments.