About the Course

BBA in Marketing provides comprehensive knowledge of marketing principles, market research, brand management, and digital marketing techniques. The program combines business administration fundamentals with practical marketing applications.

Students gain hands-on experience through case studies, marketing campaigns, internships, and live projects.

📚 Course Duration:

• 3 Years (6 Semesters)

🎓 Eligibility:

• 10+2 (Any Stream) from a recognized board
• Minimum 45–50% marks (varies by institution)

📖 Key Subjects:

• Principles of Management
• Marketing Management
• Consumer Behavior
• Advertising & Brand Management
• Digital Marketing
• Sales & Distribution Management
• Market Research
• Retail Management
• Business Communication
• Internship & Project Work

📊 Practical Training Includes:

• Marketing campaign development
• Market survey & data analysis
• Digital marketing tools & analytics
• Sales strategy planning
• Internship in marketing companies

🎯 Skills Developed:

• Communication & persuasion skills
• Strategic thinking
• Market analysis
• Digital marketing expertise
• Leadership & negotiation skills